Meet Victoria's Secret model and content creator Emira D'Spain—whose visibility and openness through her relatable personality have paved the way for an entirely new generation of beauty enthusiasts to express themselves. In February 2021, the news of D'Spain's collaboration with Victoria's Secret became international news, sparking much-needed dialogue about representation and inclusion on and off the runway. D'Spain's influence reaches far beyond the iconic pink, black, and white striped ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endors...

There's one hair color that is dominating this season—I'm seeing it everywhere. The red hair trend has been gaining momentum for a while (remember when Gigi Hadid and Zendaya's copper transformations started it all?), but it has now become the number-one hair-color trend. I've seen it on the fashion set and the runways, and a number of celebrities have dipped their toes in the trend. It started off as subtle tones, but as the look continues to snowball, the pigments are getting stronger.Right ...

For the longest time, I never curled my lashes. I was under the impression eyelash curlers were a scam. They never really curled my lashes that well, and when they did, the curl would fall faster than I could swipe on a couple of coats of mascara. Once I got older, I realized the error in my ways. I decided all eyelash curlers weren't failing me, just specific ones. Others did the job of curling, lifting, and fanning my lashes out dramatically.  Ever since I made the switch to the *right* eyel...