Men have wholeheartedly embraced their inner "baddie" eras and have been fearlessly rocking taboo hair, nail and skincare products outside their comfort zones. Influential figures like A$AP Rocky and Drake have adopted the trend of flaunting nails and adorning their hair with bows, barrettes and beads. Now, Anwar Hadid, the brother of supermodels Bella and Gigi Hadid, has joined this movement by unveiling eye masks as the ultimate eye accessory staple.Eye masks, once reserved for relaxation and ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers...

She has the best tips.Listen to a single song off her latest EP, When I Hear Your Name, and one thing becomes instantly clear: R&B artist, Maeta, is a music icon in the making. Then, scroll through her Instagram, and something else becomes clear: she's a burgeoning beauty icon too. Everything from her cherry cola-esque lips to her bronze, sculpted eyeshadow says so.  Maeta set out on tour in August. Ever since, she's been traveling constantly, performing on different stages in different citie...

Whether or not your closet really needs "changing", there's always room for some new basics to freshen things up. And while we all have those "boring" basics we know and love, it's elevated, special basics that'll make the most wardrobe impact, while still working effortlessly with the items you already have. If you've yet to begin shopping for fall (it's time, folks), consider this a great place to start. I spent the better part of an afternoon scouring the internet for the chicest, most wear...