Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Giddy up.Confession time...I used to loathe cowboy boots. I know that's a strong feeling about shoes, but alas, I did. A part of my anti-cowboy boot disposition can be attributed to good-old teenage angst—cowboy boots represented my years of growing up in the West when I felt called to live out my life in bigger cities like New York, London, and Paris. But the other part of my distaste for this boot had to do purely with how they're styled. I should preface this by saying that I do not believe...

If you're paying attention, you may notice a slight nippiness in the air, a subtle splash of color on the trees, and the gradual emergence of pumpkin-flavored everything—that's right! It's finally silk press season since fall has finally arrived. As someone who's worn their hair naturally but in protective styles since transitioning from the chemically treated hair of my childhood years, I've been itching to try my hand at a silk press (or more realistically, finally venturing to a salon to g...

The topic of deep conditioners is a favorite among the Who What Wear beauty team. Although we all have different hair types and lengths, there's nothing we love more than gushing about our new favorite formulas in our Slack channel. My own hair journey hasn't been without its challenges, but I now have a handful of conditioning formulas I absolutely swear by for thick, curly hair and will tell anyone who will listen how good they are. For those with a similar hair type, you're going to want to...