It's no secret that we're in the era of celebrity beauty brands. Over time the amount of A-listers launching skincare, haircare, body care and fragrance brands has drastically increased since the late '90s to throughout the 2000s. Every week there is another celeb launching a brand that it becomes overwhelming to keep up with. This can also be defeating, especially for independent brands trying to establish themselves in the market.If you're looking for the top of the top celeb brands to invest ...

Meet Makenzie and Malia Fowler—the sister duo taking the internet by storm. Born a year and a day apart from each other, the Fowlers have spent their later teen years and now early 20s sharing their natural hair journey through everything from detailed tutorials to "get ready with me" videos across social media platforms, including TikTok and YouTube.Most recently, the two have become the new faces of Briogeo's 10-year anniversary campaign and started their podcast Big Sis Energy, where th...

It's very apparent that North West is that girl. She's taking after her fashion icon parents Kanye and Kim Kardashian respectively, while etching out her own status. Earlier in the year, we brought reports of her pending skincare and toy lines, but with her appetite for staying ahead of hairstyle trends, it's becoming even more evident that she should also have a haircare line. And if you need any more convincing, just take a look at her "raindrop" braids for Beyonce's Renaissance World Tour —...

Fact: I have always been (and always will be) passionate about liquid eyeliners. To me, no makeup look is truly complete without it. For as long as I can remember, I've received countless compliments on my steady hand and sharp wings from friends, co-workers, and a stranger or two every once in a while. For me, achieving the perfect liquid-eyeliner look has always been a combination of practice, skill, and the best formulas money can buy.So where did I start? I'll admit it's taken me years of tr...