Beauty
featured-image

If You Tend to Shy Away From Retinoids, This New Version Might Change Your Mind

Retinoids in any form can be tricky, especially if you have sensitive, reactive, or barrier-damaged skin. I had to learn the hard way that prescription-strength retinoids like tretinoin are not for me, and I'm still dealing with some of the skin damage it left behind. Recently while getting a facial, I started chatting with my esthetician about my skin struggles, and she mentioned that something called hydroxypinacolone retinoate (HPR) might be good for my particular skin type. Obviously, tha...

Shawna Hudson Thu, 07 Sep 2023 Who What Wear
featured-image

For Their Next Trick, Matte Liquid Lipsticks Will Have the Comeback of the Year

Raise your hand if you remember the Kylie Lip Kit craze of 2016. Everyone was trying to get their hands on the latest launch—it was a cultural phenomenon. The Kylie Lip Kit craze also jump-started something else: a major obsession with matte liquid lipsticks.For the better part of 2016, gloss seemed practically outlawed. Liquid lipstick was the moment, and the more matte the better. The problem with the liquid lipstick formulas then mostly had to do with the formulas. Matte liquid lipsticks o...

Katie Berohn Thu, 07 Sep 2023 Who What Wear
featured-image

Everyone From Alexa Chung to Rihanna Approve of This Boot Trend

In recent years, what once was a "camp" exaggeration of Western style has now become a wardrobe staple that even celebrities can't ignore: Cowboy boots slowly but surely took over the fashion world slowly, and then all at once. It first came off as a kitschy trend but is now one of the most fun ways to dress up a miniskirt or make an outdated pair of pants feel very current. And stars like Rihanna and Alexa Chung would agree, as I have seen them wear these boots countless times.Now that fall ...

Sierra Mayhew Fri, 08 Sep 2023 Who What Wear
featured-image

I've Tried Tons of Primers—Nothing Made Me Gasp "OMG" Like This Viral One

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Yusra Siddiqui Fri, 08 Sep 2023 Who What Wear