Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

If you're on the beauty side of TikTok, you've seen content creator Golloria's viral "This is the darkest shade" complexion reviews for beauty brands. In Golloria's vids, she examines foundations, concealers, bronzers and an array of complexion-related makeup products. In the reviews, she uncovers a disturbing truth that plagues the beauty industry: The swatches online don't match the shades IRL.Golloria's viral "This is the darkest shade" series has garnered a massive viewing and for good reaso...

You're literally on the next artistry level when you can commission a tattoo artist to come wherever you are, no matter what you're doing, just to give you new ink. SZA is clearly living on another planet than we are as she closed the deal on a new tatt while backstage at her show.The star shared on her Instagram Stories that she got a new tattoo from tattoo artist Ziggy Skye. Although Skye is usually based at a Hollywood tattoo and piercing studio called The Carousel, they made a special trip t...

As we approach the start of the festive season, Jordan Brand is already looking to 2024 as it readies its extensive line-up of releases for the year ahead. First up, is a new-and-improved iteration of the Air Jordan 1 High OG, landing in a bright "Yellow Ochre" colorway.In a first look at the forthcoming release, courtesy of Knowing_Kicks, we can see the upper return to form as it lands in its traditional leather composition, paired with a white base and black Swooshes. Elsewhere, the "Yellow Oc...