On its face, beauty may seem like one of the least sustainable industries. For a long time, that’s been true thanks to factors such as excessive packaging, plastic production, and unsustainable resources like palm oil. In recent years, the move toward sustainable beauty products has gained momentum. Guided by their cultural heritage, sustainability hasn’t been a choice for many Latin American beauty founders. It’s a nonnegotiable. Climate change is arguably at its most critical point in ...

It's a fact that melanin-blessed skin tones are susceptible to hyperpigmentation, but that doesn't mean there aren't ways to support your skin barrier for visibly brighter, more even-toned skin. Over the past few years, I've noticed dark spots around my eyes, forehead, and chin, perhaps evidence of inadequate skincare routines of the past. Since becoming a beauty editor, I've learned a thing or two about the products to employ to prevent future hyperpigmentation and address what has already ma...

Maybe I've gotten pickier now that I'm a beauty editor, but it's for a good reason. I used to be way less conscious about the skincare and makeup I was using on my face. Little did I know I was using pore-clogging products and questionable ingredients galore! Now that I'm a bit more educated, I'm a lot choosier about what I try, and it's rare that I go berserk for a new brand or its launches. Polite Society, however, is the exception.From the creative minds of Jerrod Blandino and Jeremy J...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...