Luxury beauty brand Hyrular has officially landed. Inspired by sci-fi visuals and avant-garde fashion, Hyrular is attempting to merge top-notch makeup products with the surreal. Led by CEO David José, visual director Bryan Huynh and beauty director Mollie Gloss, Hyrular hopes to carve out its own niche in the makeup space. With this in mind, the brand's debut brings us its first-ever product: the Nebubalm lip balm.Fusing Huynh’s hyperreal vision and Gloss' avant-garde makeup aesthetic, Hyrula...

Pilates socks are having a moment, but not in the way you think. The toe-less pieces are stepping off the reformer and into the fashion world, commandeered by the cool-girls and repurposed into something entirely new. Almost sister to the leg warmer, the open-toe, open-heel sock is unlocking a fresh way for you to style yourself from the knee down.Because of this, our very idea of what makes a sock has been flipped upside down. No heel, no toe, is it even still a sock? Where do we draw the line ...

If you're a fragrance fan, Rahasya is a name you need to get on your radar. Launched just one year ago, the Singapore-based fragrance house has already released several core scents, each embodying the vibrant spirit of India through a contemporary lens.It aims to reposition and represent the niche perfumery that lives on the subcontinent, bringing its culture to life with high-quality fragrances rooted in memories and design-led storytelling. Founded by three friends: Sachit and Utkarsh from Ind...

Picture this. The year is 1998, you're lacing up your football-inspired kicks courtesy of PUMA and Jil Sander, and you feel like the coolest thing in the world. Prepare to relive that feeling because, almost three decades later, the collaboration that changed the game is so back.Now under the creative direction of Simone Bellotti, Jil Sander is reigniting its partnership with PUMA, picking up exactly where it left off. Through the collaboration, Jil Sander is reintroducing its powerfully simple ...