Footwear trends are ever-changing, with new silhouettes cropping up season after season. 2023 was dubbed the year of the Samba by Lyst, while in 2024, PUMA's revamped Speedcat took the annual crown. In general, though, we've seen a shift from chunky dad sneakers towards slimmer silhouettes, with sportswear-inspired design a major reason behind it. As a result, the Speedcat supremacy makes perfect sense, along with the rise of styles like Onitsuka Tiger's Mexico 66, Rihanna's PUMA Fenty Avanti an...

Every month, Hypebae’s Seasonal Essentials series rounds up fashion tastemakers and style enthusiasts to inspire our community with failsafe looks that fit the weather, trends, and occasions of the moment. As summer creeps closer, this month’s edition – in collaboration with UGG – tasks Parisian content creator Lili-Jane with styling the brand’s recently released Golden Collection. Lili knows all too well the power of a seasonal essential. Her free-flowing outfits, layering oversized p...

At 30, Sasha Plavsic found herself at a crossroads — searching for clarity, direction and a deeper connection to her everyday choices. "I moved back home to my hometown, Vancouver, trying to find a sense of purpose," she tells Hypebae. It was during this period of transition that her mother, a lifelong advocate for clean living, nudged her to take a closer look at the products she relied on daily. What she uncovered shocked her: "Many of the ingredients in my makeup weren't as safe as I had be...

After nearly fifty years of offering a single shade, Benefit Cosmetics' beloved "Benetint" is finally expanding its color range — adding the shades "Raspberry" and "Dark Cherry." Alongside the launch, the brand's releasing a visual campaign starring influencer Dezi Perkins."Raspberry" and "Dark Cherry" contain the same formula as their predecessor, "Rose." They'll deliver that signature sheer, buildable flush makeup fans know and love — just with a deeper, moodier twist. The product is known...