When it comes to nail polish, that category is cut and dry. For years, various brands have stepped up to the plate, assuming the challenge of making nail varnish more efficient in its application, longer-lasting in its wear and more accessible to consumers around the globe. They've met this challenge with varying degrees of success, but the industry standard has remained largely consistent in it's new deliveries. However, amidst this backdrop of predictability, the indie brand VYL-01 has introdu...

For those who knew Rihanna from way back in the day (The mid '00s) you'll remember that Rih has always been the hair chameleon. She has always been on the A-listers whose hairstyles and colors represented the current era of her life. (Think "Rated R" and "Loud" albums.) Well, now the megastar has hit the scene with a honey blonde update — and it's giving nostalgia blonde circa 2012.For the last few months, the Fenty Beauty founder has been teasing lighter hair shades, possibly lifting her natu...

I predict it will sell out.It's not often you hear "Kardashian" and "drugstore" uttered in the same breath. The only recent occurrence we can think of is when Kendall Jenner wore a full face of drugstore beauty products to the Met Gala, but technically speaking, she's a Jenner, not a Kardashian. Regardless, the point is that we don't hear a lot about the famous family's budget-friendly beauty faves (if they have any).  That's why it was so refreshing to learn that Kim Kardashian counted ...

No sleep, no problem.Most modern beauty trends—including "cloud skin," heatless curls, and all of the fruit-inspired makeup trends that have taken hold this year—start on TikTok. And the recent obsession with white eyeliner is no exception. We can trace it back to Alix Earle, one of the most popular TikTokers on the platform. In her GRWM videos, she'd create her trademark look with a swipe of white eyeliner on her waterline. Once her followers saw how quickly and easily it made her eyes l...