Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Step your shoe game up this season with the Saucony OG ProGrid Omni 9 sneaker silhouette. As the dad shoe trend resurfaces, these throwback kicks recall the original 2010 release of the sporty silhouette. Merging the worlds of sport and style in everyday ensembles has become the go-to for style savants across the globe. From Hollywood stars such as Madelyn Cline — who wears Saucony’s sneaker style effortlessly — to local fashionistas showcasing their own spin on the athletic brand’s arse...

As beauty editors, we're constantly hoarding new shades of lipstick (not surprising). Although it's fun to keep a rotation of colors (from pink and brown all the way to red), there's one shade we always come back to—a deep, rich red. A bold lip shade like this one can really take your makeup from zero to 100 in a minute. It instantly polishes a look up and looks good on every single skin tone. It's also equal parts dramatic, vampy, and powerful. If you're curious about which dark-red lipst...

Another year, another incredibly unexpected Pantone Color of the Year announcement. Following last year's bright and mysterious "Viva Magenta," 2024 is all about the softer "Peach Fuzz." A blend between terracotta and apricot, this buzzy hue looks sensual, youthful and sophisticated."Peach Fuzz" is said to be a melange of feelings, evoking a sense of enchanting poetry. Following the trend prediction that wellness will be on the forefront of everyone's minds in 2024, this color reminds us to hold...