2023 has officially been and gone, but we're still witnessing the effects of the year's biggest launches, collaborations and trends as we enter our respective new eras. As we begin to look for fresh new trends and pieces to wear, it's worth revisiting some of the most popular pieces from last year to help inform what will be big in 2024.Sharing that sentiment is Nike, who recently unveiled a list of the most popular drops to grace its SNKRS platform in 2023. In 2022, the sneaker giant revealed t...

Let's all take notes.If there's anything we can learn from the fashionable collective of Paris and London, it's how to style an outfit of elevated basics. Known to shop for staples you can rewear and mix and match, it goes without saying the most stylish influencers and industry insiders from Europe know a thing or two about the best basics to wear with jeans. Luckily, we at WhoWhatWear are taking notes. Jeans are forever a mainstay, but since the dwindling of the mega Y2K revival, it feels l...

I didn't realize how tightly my platinum-blonde hair was wound into my sense of identity until, suddenly, I couldn't be a blonde anymore.Up until a few months ago, I had been some iteration of blonde my entire life. As my naturally blonde hair darkened (around high school), I started putting more and more effort into gaming the system and making it lighter. I was fighting nature, vacillating between phases of highlights and bleach and tones, and honestly, I'm still surprised to this day that I w...

I've been super transparent about my love-hate relationship with sunscreen—a beauty product that, up until recently, I largely avoided due to my sensitive, acne-prone skin. In fact, just looking at 80% of the sunscreens on the market makes my oily skin erupt into one big zit. (Honestly, I wish that was me being dramatic.) Luckily for me and my sunscreen-despising psyche, lots of brands and formulas have come a long way in recent years, and more and more oil-free, acne-safe options have made t...