Beauty
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BLACKPINK's Jisoo Is Dyson's Newest Ambassador

Global technology company, Dyson, just announced BLACKPINK member Jisoo as its newest ambassador. To celebrate, a new campaign starring the K-pop star has been unveiled, capturing Jisoo as she creates her timeless look. Featuring the viral Dyson Airwrap multi-styler tool, which has since become one of the most sought-after beauty products around, the campaign sees Jisoo creating her signature style with no heat damage."I'm really excited to be the ambassador for Dyson Hair Care products, which ...

info@hypebae.com (Hypebae) Fri, 19 Jan 2024 Hypebae
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Inuit Model Willow Allen Is Always on My FYP—I Learned Her Beauty Secrets

Meet 25-year-old Inuvialuit (Inuit) model and content creator Willow Allen. She's racked up a following of 737.8k on TikTok and 249k on Instagram by sharing her heritage and culture through pictures and videos of her life in the Arctic. After following her for just over a year, I had the amazing opportunity to hear from her directly about her journey of self-discovery, the importance of cultural education, and, of course, her biggest beauty secrets as one of the most recognizable Indigenous p...

Maya Thomas Fri, 19 Jan 2024 Who What Wear
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This TikTok-Famous Blush Is Available in 3 New Shades (I Bet They Sell Out ASAP)

I'm a beauty editor, so it should come as no surprise that I love blush… and I mean love. Blame it on my recently dull complexion (Midwest winters are no joke) or the fact that I rarely have more than 10 minutes to put myself together, but blush is an essential part of my makeup routine. It's one of the only products that can make a major difference with little time or effort.  That doesn't mean I love all blush, though. I'm actually pretty picky about the formulas I use. I want them to pro...

Kaitlyn McLintock Thu, 18 Jan 2024 Who What Wear
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Swarovski and Converse Bedazzle the Iconic Chuck 70

Converse and Swarovski are putting a bling in your step thanks to their new collaboration, which sees the duo reviving the Chuck 70 silhouette in a glitzy new way. Developing a new iteration of the classic shoe, the partnership marks the debut of the Chuck 70 De Luxe Squared, blending a street-style staple with a little bit of luxury.Crafted with a bold, squared-off toecap, the new shoe features a traditional canvas upper, All Star logo patch and vulcanized, pin-stripe rubber sole. The biggest d...

info@hypebae.com (Hypebae) Thu, 18 Jan 2024 Hypebae