Beauty
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I Thought 2-in-1 Products Were a Bust, But This Cleanser/Mask Is Everything

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse without ...

Sierra Mayhew Sun, 21 Jan 2024 Who What Wear
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I've Given Beauty Advice for Over a Decade—Don't Sleep on This Buzzy Foundation

For over a decade now, I've given advice on so many beauty-related things, including the makeup products that are worth the hype, the fragrances that get my husband's attention, fun beauty trends you most definitely don't want to skip, and secrets to achieving an effortless glow (just to name a few). So it should come as no surprise that I'm now sharing the Hourglass Ambient Soft Glow Foundation ($58) for its glow-inducing powers and buildable coverage.But that's what you'd expect of the brand's...

Caitie Schlisserman Sun, 21 Jan 2024 Who What Wear
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An Expert Just Told Me the Number One Thing Aging Our Skin

As a beauty editor, I often find myself diving into the latest research on skin aging and its various causes, mostly because it's good to stay informed, but I also always want to know about any new, exciting approaches to skincare that help keep skin looking as youthful as possible. A topic I'm always *extra* interested in is epigenetics. Epigenetics refers to the study of how your behaviors and environment can change the way your genes express themselves. Pretty cool, right? There are also now...

Shawna Hudson Sun, 21 Jan 2024 Who What Wear
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Amazon's Best-Selling Mascara Just Got a Matching Lash Primer, and It's Only $5

I tried it, and it made a huge difference.As a beauty editor, I'm lucky enough to get a lot of free skincare, hair, and makeup products to test—mascara included. Right at this very moment, I have over 30 tubes of mascara sitting in a bin in my closet. (Don't worry; they won't go to waste. I'm determined to get through every single tube before its expiration date.) Because of this access and my years of mascara-swiping experience, I feel like I have a pretty good gauge of what makes a mascara s...

Kaitlyn McLintock Sat, 20 Jan 2024 Who What Wear