Beauty
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Summer Friday's Best Selling Jet Lag Mask Is Now an Overnight Eye Serum

Summer Fridays' is taking the success of its best-selling Jet Lag Mask formula and turning it into an overnight eye serum. The new eye cream is described by the brand as super hydrating and nourishing, as it is packed with glycerin and ceramides.The formula also contains a "retinoid blend" that helps minimize fine lines  for a smoother appearance. This blend also has anti-aging benefits and can help make tired eyes appear more awake. The serum is also formulated with bisabolol, licorice root ex...

info@hypebae.com (Hypebae) Wed, 27 Mar 2024 Hypebae
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Rihanna's Fenty Beauty Is Coming to China

Rihanna's Fenty Beauty has made waves in the industry from its inception, positioning itself as an industry leader since it launched with 50 varying shades of foundation. Now, Rih's products are available globally for fans to indulge in from the U.S. to Africa. Next up, she's expanding the brand into China via Sephora stores, starting April 1.The brand announced the expansion on its YouTube channel in a video that featured the pop star and models of varying nationalities posing with Fenty produc...

info@hypebae.com (Hypebae) Tue, 26 Mar 2024 Hypebae
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Reebok's DMX Ruffle Sneakers Are All Frills

Reebok is stepping into the future with its first womenswear line, introducing the DMX Ruffle sneaker.Curated by Ada Kokosar, the collection marks a new era for the Boston-based sportswear brand as it is the first of its kind. The hero of the range is the high-fashion-meets-streetwear DMX Ruffle sneaker. "[It] was the main inspiration, the DMX was actually a shoe that was representing the moment of liberating women," Kokosar stated.Taking inspiration from the DMX Run 6 silhouette, the shoe stand...

info@hypebae.com (Hypebae) Tue, 26 Mar 2024 Hypebae
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These Beauty Brands Are Among the World’s Most Innovative Companies

Innovation in beauty is what keeps many makeup and skincare enthusiasts engaged with the latest and greatest products in the industry. From diverse makeup lines to cutting-edge shower heads and top-of-the line skincare brands, Fast Company has officially chosen its most innovative and pioneering brands. These founders and their products are enhancing and changing the way we navigate our daily beauty routines. The chosen companies are also paving the way for a more advanced and inclusive industry...

info@hypebae.com (Hypebae) Tue, 26 Mar 2024 Hypebae