Beauty
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Multidisciplinary Artist Ilsse Peredo Gives the Crocs Echo Storm a Miami Makeover

Surrounded by sun-kissed streets, art deco architecture, sandy shores and eclectic residents, Miami is a coastal city like no other. The tropical metropolis has cultivated a colorful community composed of the electric energy of its inhabitants, their cross-cultural identities and their audacious yet authentic self-expression that takes shape in various forms. From splashy fashions boasting bold colors to striking street art, the creative contributions of the city’s locals know no bounds and fo...

info@hypebae.com (Hypebae) Mon, 12 Feb 2024 Hypebae
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Miu Miu and L'Oréal Reveal Beauty Partnership Plans

If you've ever dreamed of smelling as luxurious as a Miu Miu runway show, you're in luck, as the brand just announced a worldwide long-term license agreement with L'Oréal Groupe to create luxury beauty products. First on the agenda is none other than fragrances, which are expected to launch in 2025.This announcement comes fresh off of the success of L'Oréal's collaboration with Prada, "Over the past years, we have successfully established a very strong partnership with Prada teams. We are now ...

info@hypebae.com (Hypebae) Sat, 10 Feb 2024 Hypebae
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New Balance’s Sounds of an Icon Series Brings the 990 to Life in Washington, D.C.

After hitting the streets of Baltimore, Philadelphia and Washington, D.C. last summer to spotlight each city's cultural ties to the 990 silhouette, New Balance continues to celebrate the reign of the cult-classic sneaker in the East Coast communities with the Sounds of an Icon series. A sneaker staple, the 990 has continually transcended fashion trends and acted as a symbol of community and creative expression. To hone in on the impact of the 990 in D.C’s style scene, New Balance heads to the ...

info@hypebae.com (Hypebae) Fri, 09 Feb 2024 Hypebae
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This Runway-Approved Scalp Serum Totally Rescued My Braids

Post-salon glow-up, when you've left with your silk press, braids or whatever new school take on the leave-out is flooding our FYPs this month (here's looking at you Ruka Invisiblend) inevitability you hit the eight-day mark and your hair is in desperate need of a hydration boost. Of course, you can quite confidently reach for foam dry shampoos, oils and leave-in conditioning sprays to refresh dry Afro hair as a pre-washday answer, but as those of us with sensitive scalps know all too well: this...

info@hypebae.com (Hypebae) Wed, 07 Feb 2024 Hypebae