Beauty
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Shiseido Drops New "POP" Eye Collection

Shiseido has returned with a new collection dedicated to the eyes. Dubbed "POP," the range consists of eyeshadow singles and makeup brushes for you to create the perfect eye look this season.Available in 18 bold shades, the POP PowderGel Eye Shadow singles feature hybrid powder-gel technology that provides silky-smooth texture and application. Apply your shadow with the Hanen Fude Eye Shading Brush, which creates the ultimate smokey eye with a rounded edge. The Katana Fude Eye Lining Brush comes...

info@hypebae.com (HYPEBAE) Fri, 02 Jul 2021 HYPEBAE
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I'm a Recent Dermstore Convert—Here Are the 21 Items I Would Buy in Bulk

Before I started writing about beauty almost a year ago, when it came to shopping for beauty products, my main spots were Sephora and the local drugstore. I didn't really give much thought to other retailers because I pretty much had all my needs met with those two—I could shop my tried-and-true makeup and skincare brands. Because I didn't really experiment with a bunch of new products, I always knew what I was going to get and that each store would be stocked with what I wanted.Fast-forward ...

Sarah Yang Fri, 02 Jul 2021 Who What Wear
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This One Color Is the Coolest Thing to Wear on Your Nails Right Now

From bubblegum pink and sunshine orange to soft lavender and minty green, summer's trending nail colors come as no surprise. Whether it's Crayola-inspired brights or pretty pastels, the warmer months see us heading to nail salons in droves for an injection of color. But this year there's one, in particular, that has gone straight to the top of everyone's nail-color wish list: blue. Yes, another nail-trend curveball for 2021. We've already had glitter and cow print. What's next? Blue is h...

Mica Ricketts Fri, 02 Jul 2021 Who What Wear
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If You're Into Minimal Makeup, You Really Only Need This One Underrated Product

If I had to define my daily makeup aesthetic with one phrase, it would be "low-maintenance." Even though I appreciate full-face makeup looks, and the effort and detail that goes into them (my saved photos on Instagram are proof), I personally prefer a minimal approach. For me, that usually means foundation, a touch of concealer, a coat of mascara, and lip, cheek, or eye color.  Here's the thing, though. When it comes to the last part, I almost never use more than one product. Instead, I'll us...

Kaitlyn McLintock Fri, 02 Jul 2021 Who What Wear