If you've ever wanted to know how fashion icon and brand founder Jenna Lyons starts her day or, you know, the exact beauty products she applies on her way out of the door, you're in luck. In the first-ever installment of its new On My Way series, our sister makeup brand Merit has treated us to an intimate look into Lyons's quick, easy, and affordable beauty routine. Of course, within her routine, you'll spot a handful of lash-enhancing staples from her own relatively new brand called LoveS...

Having an A+ concealer in our makeup arsenals pretty much makes us feel like we can take on the world. We know that blemishes, bruise-like dark circles, and other instances of discoloration are normal and, for the most part, largely out of our control as mere human beings. (Hey, sometimes Netflix just sounds better than sleep, or we mindlessly forget to pack our visor before heading to the beach.) However, that doesn't mean we always want to show them off.We're very much in favor of feeling com...

By now, you’ve heard all about the skin-plumping and hydrating properties of superstar ingredient hyaluronic acid. It’s a miracle worker for dehydrated skin, boosting moisture by drawing in water. It’s been a staple in skincare routines for years, but lately, people have been applying the buzzy ingredient to their hair. Since hyaluronic acid is known for smoothing and plumping skin, logically, it makes sense to put the ingredient on your hair. In fact, hyaluronic acid has been touted as...

It was when I was singing the praises of a certain $7 product that had converted me to eye creams that I took the time to actually take a proper look at my bathroom beauty stash. Upon doing so, I realized just how many other products from the same brand had a permanent home in my skincare rotation.As I've mentioned previously, The Ordinary is an affordable beauty brand offering up high-performance formulations with ingredients at its core. Ask any beauty junkie or skincare fanatic about the...