A decade ago, the skincare brand Peter Thomas Roth released an eye product called the Instant Firmx Eye Temporary Eye Tightener. Described as a “quick fix eye treatment,” it basically promises to do it all—depuff, minimize crow’s-feet and wrinkles, and firm the under-eye area—if only temporarily. Fast-forward to this summer, and Trinidad Sandoval, aka TikTok user @trinidad1967, turned the $38 product into a sensation. In the video, which now has over 30 million views, she explains h...

Face creams—and expensive ones at that—are having a serious moment right now in the beauty industry. Cult-loved, holy-grail formulations from brands such as La Mer, La Prairie, and Augustinus Bader are favorited and touted all over Instagram by makeup artists and their glowing A-list clientele. The urge to splurge on a small tub or jar of the stuff is stronger than ever. But can we just say something? You don't need to spend a fortune on your moisturizers, people. In fact, as much as we lo...

Whether it be for fall, another season, or year-round, we all know the typical checklist for fashion basics. It includes (but isn’t limited to) tees, jeans, button-downs, sneakers, and more. However, there are certain pieces not on those lists that—within my own wardrobe, among our editorial team, and throughout the fashion industry at large—are, at this point, so common and essential they’re due for an upgrade. Sure, they seemed just like regular trends at first, but when something sti...

I know, I know. Just when you almost recovered from (and cozied up to) the fact that it's almost Halloween, here we are throwing holiday shopping in your face. But when it comes to crazy-amazing deals at one of our favorite beauty retailers like Amazon, can you blame us? For the first time in history, the site is blessing us with the biggest of signs to get a jump on A) your holiday shopping list (hey, if you're a procrastinator like us, it's not a half-bad idea) and/or B) simply stockpiling al...