Beauty
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One of the Best Nikes of All Time Returns This Holiday Season

There's no intellectualizing it, the Nike Air Max 97 is just cool. Somehow the silhouette transcends trends, being duplicitously retro and modern.Designed by Christian Tresser, the Air Max 97 "Silver Bullet" was inspired by chrome mountain bikes, though sneaker folklore also points the designer's inspiration toward Japanese bullet trains. The shoe's layered wave-shaped overlays were informed by the shape a drop of water makes as it drips into a puddle. Just poetic.Last seen in 2017 for the model...

info@hypebae.com (HYPEBAE) Thu, 04 Aug 2022 HYPEBAE
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Joe Freshgoods and a Team Of All-Black Creatives Reimagine the New Balance 574

Back in March, New Balance announced a joint venture creative directed by Joe Freshgoods, a truly groundbreaking initiative with the designer at the helm, supported by an all-Black product team.Joining the collection's 2002R, 550 and Kawhi II silhouettes is a recently revealed 574 crafted to look better with wear. Off-white leather and mesh make up the shoe's base, accented by silver and black. Standout details include mismatch "Conversations" and "Amongst Us" heel embroidery and oxidized outsol...

info@hypebae.com (HYPEBAE) Thu, 04 Aug 2022 HYPEBAE
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Yoon Officially Announces AMBUSH x Nike Air Adjust Force Collab

Following multiple teasers and previews, AMBUSH's Yoon has officially announced her upcoming Nike Air Adjust Force collaboration.The basketball sneaker, originally launched in 1996, is set to arrive in two colorways, including a “White/Black” iteration and a “Black/Purple” version. As teased earlier, both kicks feature AMBUSH's branding on the rear while the Swoosh appears on the laterals and toe box.As shared by Yoon, the AMBUSH x Nike Air Adjust Force will be dropping on August 19, wit...

info@hypebae.com (HYPEBAE) Thu, 04 Aug 2022 HYPEBAE
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Quinta Brunson Is Tapped To Be the New Face of OLAY

Quinta Brunson is not only an actor, producer, writer, comedian and Emmy nominee, but recently has entered the beauty space as the new face of OLAY. Brunson jump started her role by gracing her first campaign for the brand's newly released Retinol 24 + Peptide Night collection.For Brunson, the new role is a personal as she is on a mission to change unhealthy beauty standards. "It is an honor to be the new face of such an iconic brand," said Brunson in a press release. "When I was growing up, soc...

info@hypebae.com (HYPEBAE) Wed, 03 Aug 2022 HYPEBAE