Beauty
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Everything You Need to Know Before You Try a Keratin Treatment at Home

Lately, I've been slicking my hair back into a bun and forgetting about it more often than not. With humidity levels getting up to over 70% most days in New York, when I wear my hair down, it usually turns into a mushroom cloud around my head in ten minutes flat. Frizz isn't a bad thing by any means, but I've begun dreaming of doing something to my hair to make it a bit more equipped for the heat—namely, a keratin treatment. Keratin treatments are known for adding mirror-like shine to hair ...

Katie Berohn Fri, 05 Aug 2022 Who What Wear
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Between Us, These Shampoos and Conditioners Will Make Your Color Last Longer

If you have color-treated hair, you might know that there are a number of things you can do to preserve the color and vibrancy of your strands. And honestly, if you're paying a ton of money to get your hair colored, you're going to want to make sure it looks good for a long time. Some things you can do include watching the temperature of the water when you're washing your hair, avoiding excessive heat styling, limiting your hair washing, and using the right haircare products.For that last one, y...

Sarah Yang Sat, 06 Aug 2022 Who What Wear
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5 of the Coolest Beauty Trends To Try for Fall 2022

We're in the middle of still enjoying our summer, but the reality is that fall is basically around the corner. Of course we're not ready to deep dive into the discourse again of changing our summer foundation shades over to fall or even pulling out the vampy lipsticks (Although dark lip colors can be worn all year round.) However, trend forecasting and preparing yourself for what's to come in the cooler months is not only fun, but you'll find that the transition is bearable and can be quite the ...

info@hypebae.com (HYPEBAE) Thu, 04 Aug 2022 HYPEBAE
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Here’s How to Rock the Viral TikTok Doe Eye Trend

The beauty side of TikTok is always up for a good debate on eyeliner styles. Currently, the discourse taking over our timelines is the debacle between "siren eyes" and "doe eyes," but here, we're focusing mainly on the doe eye trend.#Doeeyes amassing over 343 million views on BeautyTok, relies on a natural foundation base where the eyes are emphasized and highlighted by a white-lined waterline and a short, upwards wing that stops before reaching the inner corners of the eyes. With this look, you...

info@hypebae.com (HYPEBAE) Thu, 04 Aug 2022 HYPEBAE