Kendrick Lamar's reign continues after a successful 2024 NFL Super Bowl performance. According to the Compton native's agent, Casey Wasserman, there are rumors of Lamar being involved in the 2028 LA Olympics.In conversation with AP News, he shared that the likelihood is very high. "Fortunately in my day job I represent Kendrick Lamar," Wasser said. "He is truly an LA icon so I think it would be a pretty fair bet that Kendrick will be involved in the Olympics in Los Angeles in some way."If yo...

Following the launch of Arsenal Women's first-ever retail range, the club took things beyond the pitch, teaming up with London's very own Dykes Who Hike -- a thriving community of LGBTQIA+ women, trans and non-binary individuals who come together to explore the outdoors.What started as a simple hiking group has grown into something much more. Founded just over a year ago by friends Lucy Cooper and Yas Message, Dykes Who Hike evolved from a safe space for outdoor adventures into a close-knit comm...

Victoria's Secret launched its latest style of the "VSX" sports bra collection, bringing performance and style together like never before. Featuring models Taylor Hill, Mayowa Nicholas, Solange Van Doorn and Nneoma Anosike, the new campaign proves that you don't have to sacrifice looks for functionality when it comes to workout gear.The standout in this new lineup is the "Incredible Max" sports bra. Designed for ultimate flexibility, it's built with an ultra-flexible wire and a molded one-piece ...

PUMA's latest campaign, "Go Wild," isn't just about running -- it's about everything that comes with it: the struggle, the grind, the sweat. But most importantly the highs.Set to a track inspired by Afroman's early '00s hit Because I Got High, the film cleverly syncs its visuals with the adapted lyrics, adding a dose of humor and an all-too-relatable truth: once you've tasted the runner's high, you'll always be coming back for more. Runners will get it. Non-runners? Well, maybe it's time to find...