Lulu Sun just signed a major sponsorship deal with FILA, marking another exciting milestone in her already impressive career. At just 23 years old, Sun is making waves in the world of tennis, recently being named the Women's Tennis Association's "Newcomer of the Year.""It is such an honor to step onto the court and represent a brand with such an iconic history in the game," shares Sun in a press release. "I am grateful to FILA for the support and the opportunity to join the elite group of athle...

What's your go-to gym outfit? A matching sports bra and shorts combo? Or perhaps a top and leggings? While most activewear brands offer a wide array of these staples in every color imaginable, there's one area that's often overlooked -- stylish and functional options for those who prefer modest workout clothing.This gap in the market isn't just a minor inconvenience, it's a genuine barrier. According to a Gymshark study shared in a press release, "a staggering 84% of 13,147 respondents reported ...

Jordan Brand and Paris Saint-Germain football club have once again teamed up for their highly anticipated fourth collaboration, blending football culture with streetwear style. This latest capsule is a masterclass in elevated sportswear, brought to life by the team's devoted fans, stadium staff and creatives.The collection includes a football kit, featuring the unmistakable Jordan wings emblem throughout. Among the standout pieces are the zip-up jackets, available in both navy blue and crisp whi...

Canada's first-ever WNBA team is announcing its inaugural partner — beauty retailer, Sephora. Starting in 2026, when they take the court, the brand's logo will appear on their jerseys, alongside a range of exciting ventures.Throughout the multi-year alliance, Sephora will not only collaborate with the Tempo through unified campaigns but also in-store events, community initiatives, in-arena programming and social media.Two years ago, the WNBA revealed that Toronto would be home to the league's ...