Sports
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Tara Bernstein Joins made+ as Its First Brand Ambassador

While pickleball has been around since the '70s, the sport that combines elements of ping-pong, tennis and badminton, has surged in popularity in recent years. In celebration of its rise, the footwear brand made+ tapped professional pickleball player Tara Bernstein as its first-ever brand ambassador.Founded by former Director of Design and Manufacturing at Under Armour, Alan Guyan's aim for made+ is all about creating sustainably made-to-order footwear. "Tara embodies everything our brand stands...

info@hypebae.com (Hypebae) Fri, 28 Feb 2025 Hypebae
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Meet Jordan Rand, The Bisexual Model Merging High Fashion And Sport

Some of us use scooters to get from point A to point B. Model-slash-racer Jordan Rand, on the other hand, is racing through New York and Paris Fashion Week's in Mugler suits -- all while advocating for queer athletes.If you ask Rand, she's always been an athlete. But the pivotal moment that brought her to our feed was not just the badass vibe she gives off but her fits, too. One scroll through her Instagram and you’ll see her modeling — on a bike — and clearing homophobes in the comments.A...

info@hypebae.com (Hypebae) Thu, 27 Feb 2025 Hypebae
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Lewis Hamilton Is lululemon's Newest Ambassador

lululemon announces its newest ambassador, none other than seven-time Formula 1™ World Champion, Lewis Hamilton.“lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to," Hamilton shared in the exclusive press release. "I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves."Hamilton will also pose in the athletic brands' "No Ho...

info@hypebae.com (Hypebae) Tue, 25 Feb 2025 Hypebae
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Arsenal WFC Is Tackling Period Stigma in Sports

Persil, the renowned German laundry detergent brand, teamed up with Arsenal WFC to drive an important conversation -- one that extends far beyond the pitch. Together, they launched a groundbreaking initiative through the club's community program, Arsenal in the Community -- aimed at dismantling the stigma surrounding periods in sports.Titled "Every Stain Should Be Part of the Game," this initiative features a series of thoughtfully designed workshops where young girls and boys can openly discus...

info@hypebae.com (Hypebae) Thu, 20 Feb 2025 Hypebae