Reworking, upcycling or DIY, whatever you call it, it's taking over sportswear. This crafty trend has been spotted everywhere from football games to fashion week. For example, this year's Euros finals saw Leah Williamson's girlfriend rocking a shirred shirt, while London-based designer Conner Ives has long been known for his own cinched designs.With increased environmental consciousness, trend fatigue and the constant threat of recession, it is perhaps no surprise that the do-it-yourself style ...

On just dropped its Fall/Winter 2025 campaign featuring four major athletes and a new shoe. The sports stars include Ben Shelton, Iga Świątek, Ditaji Kambundji and Andri Ragettli, who train across various disciplines to compete at the highest level.Whether building power on the tennis courts, endurance on the track or precision on the slopes, each athlete represents the ultimate discipline. The campaign is shot in real training environments to show their full movement and control with a film t...

Following the success of the recent Home and Away kits, Venezia FC and Drake's NOCTA continue their "Home Ground" lineup with a range of new 25/26 Goalkeeper Jerseys.This latest drop furthers the team's push to establish itself as not just a football club, but as a cultural platform, too. This can be seen through the design choices, inspired by goalkeeper kits of the '90s when they were infused with personality and style. The jersey revives this energy through a distinctly Venetian lens. As sta...

Be Athletica launched just eight months ago in December 2024, and already, it has released a viral top, hosted Padel tournaments and expanded into the U.K. market.Founded by word of mouth in the U.A.E., the brand was originally rooted in just racket sports, but has since expanded to include everything from yoga and pilates to your morning coffee date. With a core focus on sustainability, 95% of the collections are produced with reclaimed deadstock fabrics."Because the fabric was only available i...