Amina Muaddi is back with another femme-forward campaign, this time inspired by the "resilience and versatility of modern women." Celebrating those who embrace multifaceted identities, the campaign aptly stars Nara Smith -- known for her unique cooking videos and wholesome depiction of modern-day motherhood.Exploring themes of confidence, style and playfulness, the new campaign debuts "Drop 2/25," offering a fresh perspective on classic glamor. Spotlighting signature styles with a twist, the col...

ECCO and Natacha Ramsay-Levi are a duo that needs no introduction. Since the designer joined forces with the Danish footwear powerhouse in 2023, the two have been inseparable, releasing three collections so far. Hot on the heels of their last drop in October, they're now back with their fourth collaboration.For Spring/Summer 2025, the partnership delivers what they call their "most experimental collection yet." According to the brand's press release, these pieces are designed for those who "thin...

Athletes are often driven by the "go hard" mentality, but what if that's not always the best approach? What if we celebrated the "SOFT WINS"? That's the focus of On's latest campaign, encouraging athletes to adopt a more balanced and thoughtful mindset.Rather than pushing through at full speed, the campaign encourages runners to honor personal milestones, embrace the running experience and build connections within their communities. After all, sports should nourish both the body and mind -- some...

In every lane, Black creatives carve their own path forward  – fueled by the steadfast support of their community, a deep-rooted desire to drive their culture forward and a true calling to bring their artistic visions to life. In honor of Black History Month, Hypebae is shining light on Black creatives from fashion, footwear, beauty and sports who are making waves in their prospective industries.For five Black creatives changing the status quo of the style scene, namely in footwear, there's m...