Sporty & Rich and adidas Originals just announced the latest installment of their ongoing partnership, teaming up to revive the classic SL72 sneaker once again. Paying tribute to Emily Oberg's half-Swedish roots, the new collection is titled the "Sweden Pack" and arrives in three striking colorways inspired by the 1970s.Including "Mint Rush/Power Purple," "Real Blue/Light Yellow" and "Light Yellow/Real Blue," the collection fuses adidas' athletic prowess with Oberg's New York-based label's a...

It wouldn’t be a Hypebae Gift Guide without a generous helping of sneakers, and for the latest two-part installment, Nike comes right on cue with new iterations of its must-have silhouettes. Following up on last week’s edit of stealthy kicks, the sportswear brand updates its featured line-up with sneakers that subscribe to a sleek and refined aesthetic. In contrast to the deep tones of winter footwear, these iterations go against the grain with some models adopting lighter colorways enhanced...

If Keia Kodama's passions for sneakers and artistic expression were added into a Venn diagram, they wouldn't be anywhere near mutually exclusive. In fact, you could say that she's the living embodiment of their intersection. As a multidisciplinary artist, Kodama is dedicated to showing the world not only what that intersection can look like, but what it can mean.For Kodama, you could say that her deep rooted, early love of sneakers is what really got the fire burning. Her first-ever customs were...

What's the sixth borough of New York City? According to Noah and PUMA, it's nature. Brendon Babenzian, co-founder of Noah, shares "It's really cool that you can live in a place like New York City and still find the need for hiking boots or outdoor gear to explore, even if it's just for a day. That's the essence of this collection. We also drew inspiration from the history of outdoor gear, which has become a staple for city dwellers due to its durability and toughness."This Fall/Winter 2024 partn...