Fashion
featured-image

Cole Sprouse Captures Canada Goose FW22 Campaign

Actor and photographer Cole Sprouse has partnered with Canada Goose yet again, capturing the brand's Fall/Winter 2022 "Live in the Open" campaign. Set amidst the daunting snow-capped Rocky mountains of Alberta, Canada, Sprouse expertly frames the storied label's famously outdoor-ready pieces.Centered around Canada Goose's "Live in the Open" ethos, the campaign hopes to encourage meaningful relationships with nature, honoring our innate connection with the environment. Making their debut in the n...

info@hypebae.com (HYPEBAE) Tue, 02 Aug 2022 HYPEBAE
featured-image

PUMA's New Sustainability Conference Is All About Gen Z

PUMA has announced that it will host a first-of-its-kind conference centered around sustainable fashion and with young people at the heart of the conversation. Taking place in London, the conference is set to open up the floor to PUMA'S industry peers, activists, NGOs, experts, ambassadors and consumers to facilitate discussions surrounding the industry's most pressing sustainability challenges.Dubbed "Conference of the People" as a nod to the UN's "Conference of the Parties," the event will pla...

info@hypebae.com (HYPEBAE) Tue, 02 Aug 2022 HYPEBAE
featured-image

Tiffany & Co. Turns NFTs Into Custom Jewelry Designs for $50,000

On August 1, Tiffany & Co. announced the launch of its latest and very own NFT venture "NFTiff," partnering with blockchain technology innovators, Chain. Priced at 30ETH (approximately $50,000 USD), the global luxury retailer is giving affluent CryptoPunk holders the opportunity to mint an IRL bespoke pendant shaped like their digital punk NFT.Despite the wide existence of over 10,000 CryptoPunks, a limited supply of only 250 physical pendants will be produced. Each custom design, handcraft...

info@hypebae.com (HYPEBAE) Tue, 02 Aug 2022 HYPEBAE
featured-image

Demna Selected as Ambassador for UNITED24

As fall nears and the war rages on in Ukraine, UNITED24, the official fundraising platform for the country’s urgent needs, has tapped Demna as an ambassador. Balenciaga’s inimitable creative director has long been vocal about Ukraine as the brand’s Winter 2022 show highlighted his own experience as a refugee.“It is an honor for me to become an ambassador for the UNITED24 platform. I know and feel the pain that the Ukrainians are going through very well. I thought a lot about how I can he...

info@hypebae.com (HYPEBAE) Mon, 01 Aug 2022 HYPEBAE