adidas Originals ventures into the digital world with the debut of the first-of-its-kind virtual Ozworld Experience. The immersive platform celebrates the brand’s latest Ozworld collection, presenting the world’s first personality-based AI-generated avatar creation platform, in collaboration with Ready Player Me. Designed to give all the power of self-expression, the online Ozworld experience allows users to create a truly unique digital version of themselves which can then be taken around t...

In preparation for Pride Month (June), Levi's has unveiled a brand new collection dedicated to the LGBTQ+ community.With the aim to raise awareness of diversity and inclusion, the upcoming line spotlights genderless and size-comprehensive silhouettes. Standouts include the box-cut denim jacket featuring “Let Us Love” in a multicolored '70s-inspired groovy font. Elsewhere, a white tee also comes with an impactful message on the back that reads, "Let my People Love!" Other designs arrive in th...

Paris-based label Maje has teamed up with Sailor Moon on a limited-edition apparel and accessories collection spotlighting the iconic Japanese animated character.The range features a selection of denim pieces, tees and hats dressed in hues of baby pink, pastel yellow and white. Key styles include the corduroy set comprised of a zip-up jacket, flared pants and a bucket hut. Elsewhere, the matching cropped jacket and shorts don a pink hue with a white pattern print of Sailor Moon. Meanwhile, tee...

Last month, Telfar announced a brand new collaborative range via a blind pre-order event. For those who weren't able to get their hands on the Eastpak x Telfar goodies, you can now cop them via HBX.The brand's signature Shopping Bag in small, medium and large have been reimagined with tactical canvas material. The piece comes with woven hand straps, and a removable and adjustable padded shoulder strap. Meanwhile, the Round Circle bag -- the latest addition to the label's catalog -- is crafted fr...