After introducing its luxury stores in the U.S. back in 2020, Amazon Fashion is set to bring the new shopping experience to its European customers in the U.K., Germany, France, Italy and Spain.The stores will offer ready-to-wear collections from established and emerging fashion brands, including the likes of Elie Saab, Christopher Kane and Altuzzara, with more luxury brands set to join the list in the future. Available to access via Amazon's website, collections are sold directly from the partic...

London-based destination Machine-A announced that it's set to open it's first international location in Shanghai, China this year.The store aims to continue the London destination's legacy of bringing new avant-garde designers to creative labels, fostering a sense of experimentation and community.  Machine-A Shanghai will be located on Yuyao Road in the heart of the city's up-and-coming Jing'an District, spanning across 245 square meters."For me, it's almost a natural step for Machine-A to ope...

Social media's influence on the trend cycle is undeniable. The exposure to worldwide fashion perspectives brings with it a more rapid cycling of cool versus cringe, and with access to everything everywhere, it's more difficult than ever to pinpoint exactly what the zeitgeist is buying into.Such is the case in the world of accessories. With microtrends layering and converging like never before, the verdict is clear -- anything goes. Brands like Balenciaga are reintroducing cybercore-friendly clas...

London-based jewelry brand Alighieri is launching an Italy-inspired pop-up in the heart of West London, inspired by the founder's time in Florence.Mercato Alighieri promises a world full of colour and seeks to bring the bustling energy of Florence to the U.K. The market will see Mariella's Bridal - one of the oldest boutiques in the square - host a pop-up featuring a curated edit of Alighieri's "Modern Heirlooms" collection, comprised of pearl earrings, chunky chokers and molten diamond rings.E...