Fashion
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Bella Hadid, Megan Thee Stallion, Sora Choi and More Front Mugler SS22 Campaign

Casey Cadwallader is back with another buzzy campaign for Mugler. For the Spring/Summer 2022 season, the creative director has enlisted Bella Hadid, Megan Thee Stallion, Sora Choi, Chloë Sevigny and many more to model the house's latest collection.Partnering with Torso Solutions, the label has created a series of fierce visuals. Megan Thee Stallion appears on a billboard, while Shalom Harlow and Amber Valletta share a kiss. Mugler's signature body-hugging, cut-out silhouettes are highlighted th...

info@hypebae.com (HYPEBAE) Fri, 10 Jun 2022 HYPEBAE
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Sundae School Finds Inner Peace in Summer 2022 "Rituals" Capsule

Los Angeles and Seoul-based Smokewear brand Sundae School is back with a new capsule for the Summer 2022 season.Dubbed "Rituals," the range is all about finding inner peace while revisiting the label's origins, from its first foray into Smokewear to its designs inspired by traditional Korean elements. "The Summer 2022 campaign was inspired by the transition of feeling lonely in a crowd to enlightenment after rituals. This feeling of social freedom is expressed through shooting this campaign from...

info@hypebae.com (HYPEBAE) Fri, 10 Jun 2022 HYPEBAE
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Shawn Mendes Joins Tommy Hilfiger to Amplify the Message of Sustainability

Tommy Hilfiger brings sustainability to the forefront this summer, partnering with singer-songwriter Shawn Mendes on a series of environmentally-conscious campaigns and collections. Titled “Play it Forward”, the partnership builds on the artist’s and brand’s mutual mission for a brighter and more hopeful future. By rethinking new ways of acting more responsibly, the series aims to inspire fans to take a more considered and sustainable lifestyle route. Tommy Hilfiger’s summer of sustai...

info@hypebae.com (HYPEBAE) Fri, 10 Jun 2022 HYPEBAE
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London-Based Label Ahluwalia Taps Brand New Vision to Launch NFTs at LFW

London-based label Ahluwalia is set to return to London Fashion Week this season with an all-new NFT collection in collaboration with digital fashion community BNV. BNV, which stands for Brand New Vision, describes itself as a "fashion company" that exists to help its partners navigate the intersection between fashion and the metaverse through 3D product creation, tokenization and community building. As a result of the partnership, Ahluwalia will now be home to a digital collection, available t...

info@hypebae.com (HYPEBAE) Fri, 10 Jun 2022 HYPEBAE