Fashion
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Farruche's "VERÃO 25" Collection Celebrates the Spirit of Brazil

London-based, Brazilian-born label Farruche just dropped its new "VERÃO 25" collection, tributing the spirit of Brazil and celebrating its vibrant culture. Captured on location in Rio de Janeiro, the new campaign sees founders and sisters Lorena and Larissa Lorenço transporting us to summer in the city."This collection is a celebration of Brazil's spirit—bold colours, vibrant energy, and being under the sun. Summer is our favourite time of year, when we feel most excited to bring our designs...

info@hypebae.com (Hypebae) Wed, 21 May 2025 Hypebae
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Oceanus Is Back With a Glitzy New Take on Marine Life

Oceanus, aka the glitziest label ever, is back with a new collection, expanding its ready-to-wear and swimwear offering for another season. Dubbed "Palm Reverie," the new drop features a range of new, nature-inspired silhouettes that evolve the brand's artisanal design ethos.Taking inspiration from the beauty of marine life, designer and founder Hannah Attalah looked to the depths of the ocean as her muse this season, resulting in a series of unique, hand-applied embellishments. Featuring figure...

info@hypebae.com (Hypebae) Wed, 21 May 2025 Hypebae
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Greta Lee Leads LOEWE's New FW25 Campaign

LOEWE just dropped its new Fall/Winter 2025 pre-collection campaign, lensed by Gray Sorrenti. Starring brand ambassadors and friends of the house, Yang Mi, Greta Lee, Josh O'Connor and Stéphane Bak, the campaign explores the concept of "character study," capturing its protagonists in domestic settings.Surrounded by "modernist architecture," the campaign's visuals aim to prioritize reflections, playing with the idea of scale, proportion and detail. Blurring the lines between rehearsal and realit...

info@hypebae.com (Hypebae) Mon, 19 May 2025 Hypebae
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Catherine Martin Captures the New Miu Miu Upcycled Collection

Miu Miu's latest collaborator is the four-time Academy Award-winning costume, production and set-designer, Catherine Martin. We know, it's a pretty impressive resume, right? Well, now Martin will add "director" to that list, as she makes her directorial debut with a new, Miu Miu-supported short film.Titled Grand Envie, the film showcases the newest instalment of the Miu Miu Upcycled collection, following on from 2024's release with Emma Corrin. The Upcylced collection debuted back in 2o20 and of...

info@hypebae.com (Hypebae) Mon, 19 May 2025 Hypebae