Our Favorite Shows of Milan Fashion Week SS26, So Far
info@hypebae.com (Hypebae) Thu, 25 Sep 2025 Hypebae
Milan Fashion Week's Spring/Summer 2026 feels full of life, spotlighting landmark creative shifts and high-stakes debuts. It might be the designers showing in the city for the first time such as London-based KNWLS or perhaps its the buzz around creative director debuts including Simone Bellotti at Jil Sander, Dario Vitale at Versace and Louise Trotter at Bottega Veneta. Whatever the reason, the city is pulsing with fresh energy, formats and creative collaborations. To start the week, Diesel organized a citywide Egg Hunt to get its audience intimately engaged with its SS26 collection, meanwhile the first peek at Demna's Gucci took form as a short film starring Demi Moore, Keke Palmer and Elliot Page. In short, this season's roster underscores a narrative of transition, honoring Milan's heritage while embracing fresh voices, archival deep dives and evolving identities.
While we still have many shows to go, including The Attico, Ferragamo, SUNNEI and MSGM, continue reading for our favorite SS26 showcases, so far.
Before you go, check out our London Fashion Week highlights.
Diesel's Citywide Egg Hunt
Glenn Martens' Diesel is never shy to switch up the fashion week format. For SS26, the label scattered giant, see-through eggs across Milan, each hiding new looks inside. Thousands joined the gamified experience, chasing clues through churches and sex shops, with five winners scoring custom pieces. True to Martens' mission, it was fashion made democratic: part street game, part social commentary on the obsession with chasing trends. The collection itself pulsed with punk grit: distressed leather, layered denim, shredded chiffon and satin "X-ray" denim reengineered for the future.
Fendi's Pops of Color
Fendi's latest show turned sportswear on its head, elevating tracksuits in wool and organza while weaving drawstrings, cord locks and eccentric tailoring into couture silhouettes. Walked by all of the It-girls including Amelia Gray, Alex Consani and Paloma Elsesser, the showcase was a true celebration of vibrant street style. Color play was bold yet nuanced with shades layered within a single look or paired in unexpected contrasts. Accessories carried a variety of twists, from pixelated woven bags to sequin-lined Peekaboos and knit Baguettes. Florals arrived fried, overprinted and carved into sheer fabrics. With age-diverse casting and a soundscape of collaged voices, the collection struck a balance between playful disruption and refined craftsmanship. Plus, Hilary Duff made a surprise appearance and announced an upcoming album.
BOSS' Immersive Set Design
BOSS embraced contradiction with its SS26 show, "Paradox" staged on a living, breathing mirrored runway designed by Boris Acket. Tailoring remained central but was loosened with relaxed cuts, floor-skimming trousers and softened shoulders. One thing that made this collection so spectacular was the consistent and palpably present color story including lavender blue, sandstone, mocha and "Black Coffee." Womenswear offered draped gowns and cocoon skirts, while menswear leaned into ease with wide trousers and drawstring shirting. With global ambassadors and K-pop star S.COUPS closing in a sweeping leather coat and David Beckham, Aaron Pierre and Chole Bailey sitting FROW, BOSS delivered a polished meditation on the balance between order and disorder.
Gucci's Film Premier
As a first look at Demna's Gucci, the luxury house debuted a short film called "The Tiger," trading the runway format for a cinematic experience. The film was led by Demi Moore as Barbara Gucci, a matriarch juggling legacy, family and control. With an ensemble cast including Edward Norton, Elliot Page and Keke Palmer, the story unfolds over a birthday dinner where glamour gives way to cracks beneath the surface. Balancing satire and suspense, the film mirrors the house's duality, luxury laced with fragility, pop culture burned by public gaze. It's a bold move for Gucci, positioning fashion not just as wearable, but as storytelling with emotional bite.
ICEBERG's Milanese Flair
James Long served up ICEBERG with swagger this season, sportswear cut sharp, spiked with Brit-pop attitude and softened by Italian ease. Plus, models some strutted down the runway with arms-crossed, visualzing the hustle of an unbothered woman on-the go. Think zip-up leather bombers tied with foulards, check linen trenches with exaggerated collars, playful leather skirts and ruffled shirt-dresses colliding with expert tailoring. Knits twisted, dresses kicked out, and trousers strutted with room to breathe. Accessories doubled down: flip-flop-meets-heel hybrids, slouchy messenger bags and oversized sunglasses stamped with the ICEBERG "I."
Loro Piana's Voluptuous Accessories
Quite luxury superstar Loro Piana's SS26 collection traced a path from winter's last chill to high-summer ease, using color as its compass. Earthy neutrals met jolts of marigold, turquoise and mocha across featherlight silks, cashmere knits and breezy linens. Silhouettes stayed fluid and elongated, grounded with sculptural and voluptuous, felt hats. Icons like the label's Maremma and Traveller were reborn in airy fabrics, while buttery-soft bags debuted in minimalist forms. Evening wear shimmered with fringed jumpers and sweeping trousers, while heavy outerwear welcomes colder seasons to come. It was Loro Piana at its most effortless: precise craft, poignant color and quiet luxury made entirely tangible.
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