HELIOT EMIL's Spring/Summer 2024 collection challenges the conventions of design through blurring AI aesthetics and physical garments. Merging the brand's staple aesthetic dubbed "industrial elegance" with artificial intelligence, HELIOT EMIL evaluates what human craftsmanship means in an online world.Expanding on computer scientist Alan Turing's paper The Chemical Basis of Morphogenesis, the team sought to explore the algorithmic relationship between design and nature. In a reactive feedback lo...

Just as temperatures drop, Brandon Blackwood has thankfully dropped its Fall/Winter 2023 outerwear collection, giving us something chic to wear in the chilly weather.Channeling our inner cozy girl, the collection elevates the essential puffer jacket, exaggerating the quilted fabric without making the wearer look like a Michelin man. Embodying the energy of a determined strut, bracing against the New York wind tunnels, the line doesn't skimp on functionality, while delivering an over abundance of...

Louis Vuitton has just announced LE SSERAFIM as its newest House Ambassadors, casting the five-member girl group in a high-octane campaign for its latest capsule collection.An anagram of "I'M FEARLESS," the K-pop singers boldly flaunt the French luxury brand's exquisitely crafted handbags, showcasing their star power. "I am very excited that LE SSERAFIM are joining Louis Vuitton as House Ambassadors. They each have such a unique style that together feels very cool and authentic," Artistic Direct...

UGG is the latest company to enter the metaverse as the beloved brand unveils a collaboration with virtual try-on company ZERO10.Bringing the wonders of augmented reality to its customers, the Southern California-based brand is pushing the shopping experience into the future to launch its UGGextreme campaign. The latest initiative champions superior protection, self-expression and comfort. Blurring the lines between physical and digital spaces, the UGG New York City Flagship will house an AR mir...