Fashion
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Reebok Partners With LSU Basketball Star Angel Reese

Reebok has just announced its partnership with college basketball superstar Angel Reese.Affectionately known as the "Bayou Barbie," the LSU player is the first draft pick for the brand's basketball division under the leadership of its newest President, Shaquille O'Neal. "For my first appointment in this role, it had to be the GOAT. There is no one making a bigger impact on the game right now than Angel Reese," O'Neal shared. "Angel is shaking up the space, just like Reebok has done all along."Re...

info@hypebae.com (Hypebae) Tue, 17 Oct 2023 Hypebae
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HELIOT EMIL SS24 Asks: Can Machines Imitate Humans?

HELIOT EMIL's Spring/Summer 2024 collection challenges the conventions of design through blurring AI aesthetics and physical garments. Merging the brand's staple aesthetic dubbed "industrial elegance" with artificial intelligence, HELIOT EMIL evaluates what human craftsmanship means in an online world.Expanding on computer scientist Alan Turing's paper The Chemical Basis of Morphogenesis, the team sought to explore the algorithmic relationship between design and nature. In a reactive feedback lo...

info@hypebae.com (Hypebae) Fri, 13 Oct 2023 Hypebae
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Brandon Blackwood Unlocks Our Inner Cozy Girl With FW23 Outerwear Collection

Just as temperatures drop, Brandon Blackwood has thankfully dropped its Fall/Winter 2023 outerwear collection, giving us something chic to wear in the chilly weather.Channeling our inner cozy girl, the collection elevates the essential puffer jacket, exaggerating the quilted fabric without making the wearer look like a Michelin man. Embodying the energy of a determined strut, bracing against the New York wind tunnels, the line doesn't skimp on functionality, while delivering an over abundance of...

info@hypebae.com (Hypebae) Fri, 13 Oct 2023 Hypebae
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Louis Vuitton Taps K-Pop Girl Group LE SSERAFIM as New House Ambassadors

Louis Vuitton has just announced LE SSERAFIM as its newest House Ambassadors, casting the five-member girl group in a high-octane campaign for its latest capsule collection.An anagram of "I'M FEARLESS," the K-pop singers boldly flaunt the French luxury brand's exquisitely crafted handbags, showcasing their star power. "I am very excited that LE SSERAFIM are joining Louis Vuitton as House Ambassadors. They each have such a unique style that together feels very cool and authentic," Artistic Direct...

info@hypebae.com (Hypebae) Fri, 13 Oct 2023 Hypebae