Fashion
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YUME YUME's Ready-To-Wear Debut Is "Puffy" and Gender-Bending

YUME YUME, known for its avant-garde footwear, has expanded into ready-to-wear fashion for Fall/Winter 2023 with its "Dramatic Poetry" collection, featuring eight styles that reflect the Amsterdam-based label's use of innovative materials and unique silhouettes.The "Dramatic Poetry" gender-neutral lineup includes diverse styles, such as a wide-shoulder boxy puffer blazer with a lace-up back, a long dress with an open back and drop-waist taffeta skirt, an oversized shirt dress with voluminous sle...

info@hypebae.com (Hypebae) Mon, 04 Sep 2023 Hypebae
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AMBUSH® Takes Us Back to School for FW23

School uniforms serve as the inspiration for AMBUSH®'s Fall/Winter 2023 collection, with designer Yoon Ahn looking specifically to the style of Shibuya's school kids.Offering a less-than-education-appropriate take on schoolwear, the collection fuses elements of the traditional look with rave-inspired elements, seemingly taking influence from the concept of customization and private school dressing with an edge.Following a traditional color palette of blue and navy, the genderless collection fea...

info@hypebae.com (Hypebae) Mon, 04 Sep 2023 Hypebae
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Lila Moss Is "Miss M" in Maje's New It Bag Campaign

Maje, the quintessential French fashion label, has reimagined its classic "M" bag for the Fall/Winter 2023 season, introducing the exclusive "Miss M" bag line. The new creation, led by Lila Moss, is designed to capture the hearts of both current and future generations of Maje lovers.Designed by Maje's Founder, Judith Milgrom, the Miss M silhouette breathes fresh life into the classic Maje bag, preserving its hallmark features such as leather handles, fringe accents and topstitching. What sets it...

info@hypebae.com (Hypebae) Mon, 04 Sep 2023 Hypebae
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Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of August 2023

In August, the fashion industry's happenings in the Web3 landscape continued to showcase its embrace of technology, particularly augmented (AR) and virtual reality (VR), to create innovative and immersive consumer experiences.Lacoste's new seasonal virtual store featured NFT-based loyalty programs and unique retail experiences, paralleling Lululemon's immersive e-commerce presentation for its new shoe line. Yet, other retail ventures also bridged the physical and digital worlds, as seen in The M...

info@hypebae.com (Hypebae) Mon, 04 Sep 2023 Hypebae