Picture this. It's 1999 and Britney Spears' "Hit Me Baby (One More Time)" has just come on to MTV. You spot the fluffy pink pigtails and the cropped, tie-front white shirt paired with a pleated miniskirt and you think, you know what? This is a lewk. Well, you weren't alone.Now, we're not saying that Britney pioneered the schoolgirl fashion trend. After all, we have to give credit to The Princess Diaries, St Trinian's and essentially, the entirety of Disney Channel's '00s repertoire – but for m...

Japanese designer Mikio Sakabe has decided to explore hidden entrances to fantasy within the everyday landscapes of Tokyo for his Fall/Winter 2023 collection's campaign.Shot by photographer Moni Haworth, the editorial "aimed to capture a sense of the city's inherent humidity and the accompanying feeling of emptiness, hoping to provide a hint that encourages one to step beyond the mundane through these images," as explained by Sakabe himself.Rather than showcasing a variety of outfits throughout ...

If you've been anywhere near social media these last few days, it's likely you'll have come across the viral video that is POSTER GIRL's Spring/Summer 2024 collection campaign.Starring JT from City Girls alongside Cindy Kimberly and Alana Champion, the campaign takes us to the one and only Supreme Court to showcase a masterclass in feminine rebellion. Spotlighting the brand's best-selling silhouettes across itty bitty thongs, cut-out bra tops and the ever-popular Miranda dress, the campaign acts...

G-Star RAW is integrating AI into fashion with the reintroduction of its 3D-printed Elwood denim. The innovative design made its debut in 1996, laying the groundwork for endless innovation.The futuristic fabric is back in the brand's latest campaign, tapping street dancers The D SoraKi and Kyoka to demonstrate its versatility in the streets of Tokyo. The genderless Elwood collection nods to G-Star RAW's archives, including quintessential '90s silhouettes, delivering looser fits as well as straig...