The season of summer is finally upon us and naturally, that means it's time for a subtle wardrobe refresh. As fashion trends come and go, the it-girl uniform remains the same: quality basics, playful style and plenty of confidence. As we recently explored what it means to be an it-girl in 2024, we're looking for the brands that capture that sense of effortless flair, cultivating an inclusive community of ultra-cool, creative and confident women.This includes Spanish-based brands like Feners and ...

Frankies Bikinis is back with another summer release, this time inspired by our favorite confectionery. Dubbed the "Sweet Shop" collection, the new swimwear drop introduces sweet new hues of "Taffy," "Jelly Bean" and "Sherbet," along with a surprise mystery flavor.Designed to be worn together or mixed and matched, the collection includes a range of Frankies Bikinis' signature styles alongside new silhouettes. Each piece will be priced at USD 80 with inclusive sizing ranging from XS to XXL. Featu...

We grew up watching Say Yes to the Dress and Four Weddings and since then, bridal trends have significantly changed. As Gen-Z prioritizes values such as sustainability and frugalness, the classic bridal attire is starting to shift. A recent Pinterest report underscores these changing mindsets, indicating a shift to "quiet life" weddings which focus on intimate gatherings and aesthetics. According to the report, there has been a 150% increase in "wedding dinner party" searches as well as a 210% ...

British sportswear brand Gymshark just announced the launch of its brand-new sports Hijab, a major step forward when it comes to modest activewear and inclusive design. Available in two colorways of "Cargo Teal" and "Sand Beige," the scarf is crafted from sweat-wicking fabric and can be worn both inside and outside of the gym.The new release follows on from a slew of inclusive designs from Gymshark, including the recent Diffuse Sweat Headband made for people with textured hair, and its London st...