Marimekko has become a mainstay in the heart of Helsinki. The fun-filled heritage brand's typewritten logo and whimsical, floral patterns can be spotted around the quaint city center almost as often as stoplights or public trams. For the Finnish, Marimekko is a way of life. It has brought a child-like joy to locals since 1951 and it all started with a dress.Jumping deep into the rich history of the ready-to-wear and home decor brand, Hypebae tagged along with Marimekko for Marimekko Day — an a...

NewJeans member Haerin just made her official debut for Dior, after she was first unveiled as the luxury label's new brand ambassador back in April.In her new role with the brand, the 16-year-old K-pop star will represent Dior at key events and likely make multiple appearances in future campaigns. In a statement about the partnership, Dior said, "This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique fr...

Known for her wild array of designs that take womenswear into another dimension, Sinead Gorey is hot on the London fashion scene, and looks to only get hotter with her latest accessories range. The new arrival plays on the designer’s recent fashion week tech pieces with “Phonecore” accessories designed to hold your device whilst making a bold style statement.Made in collaboration with Human Mobile Devices (HMD), the limited-edition collection celebrates the company’s first-ever smartphon...

Tekla just announced its brand new summer collection, bringing back classic sleepwear styles and accessories in new season colorways. For Summer 2024, the lifestyle label presents new poplin silhouettes, beach towels and bags in hues of baby blue, dark navy and dusky pink.The collection is captured through a campaign shot in the old port town of Marseille, putting the summer silhouettes to the test. Continuing Tekla's signature striped design across towels, sleep shirts and shorts, the collectio...