According to a new UK-based study, "TikTok has released new research revealing that the luxury sector is undergoing a structural shift driven by discovery commerce." In short, the app has become the go-to destination for discovering the next big trend, drop or style hack.Content creators are the ones generating the hype, the study confirms. "The research found that discovery is no longer confined to glossy campaigns or high-end storefronts, but in relatable, creator-led content on users' feeds....

Glastonbury needs no introduction. The legendary festival draws over 210,000 fans IRL, hosts the world’s best musical acts, and attracts millions more via broadcasts. Celebrity sightings — and their enviable outfits and antics (Olivia Rodrigo singing along to Pulp, anyone?) — are just part of the spectacle. But what really keeps them going through five days of camping in the famously unpredictable British summer? Welcome to Defender Camp —the most exclusive and best-kept secret wellness ...

Following an episode on Travis Scott's Astroworld, Netflix's new documentary Trainwreck takes a closer look at the American Apparel brand.If you were around for Tumblr's indie sleaze era, you know that American Apparel was that girl. Behind the scenes, allegedly, it was a train wreck. The new documentary takes a look back at the brand's buzziest moments -- from hot pants to lining up for high-quality basics. According to the description, "In the early 2000s, American Apparel becomes one of th...

Welcome to Hypebae's new advice column, Field Notes. This series will provide you with everything you need to know about tapping into your dream industry. Whether you're an emerging designer, stylist, photographer or simply creatively inclined and seeking to make your side hustle your main gig, Field Notes is for you. Stay tuned monthly as we provide exclusive access to the creatives leading your field, their essential advice and words of encouragement for your next era.Everyone's chasing that v...