Culture
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What Does a Creative Director *Actually* Do?

Welcome to Hypebae's new advice column, Field Notes. This series will provide you with everything you need to know about tapping into your dream industry. Whether you're an emerging designer, stylist, photographer or simply creatively inclined and seeking to make your side hustle your main gig, Field Notes is for you. Stay tuned monthly as we provide exclusive access to the creatives leading your field, their essential advice and words of encouragement for your next era.From New York to Los Ange...

info@hypebae.com (Hypebae) Thu, 29 May 2025 Hypebae
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Zalando’s Berlin Event Supercharged the Nike Air Max DN8 with Girl Power

When it comes to the Nike Air Max series, there is undoubtedly a longstanding history of silhouettes associated with men. But, in an effort to change the narrative, Zalando teamed up with the sportswear brand to honor the new Air Max DN8 with a style showcase tailored for women in Berlin. Marking a new chapter for the Air Max, last week’s event invited attendees to turn up in their loudest and boldest expressions of personal style. With some adorning dramatic makeup, and others dressed in DIY ...

info@hypebae.com (Hypebae) Wed, 28 May 2025 Hypebae
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Jenna Ortega Says Wednesday Addams Would Hate 'Wednesday'

In a new interview, Jenna Ortega spills on Season 2 of Netflix's Wednesday.After earning the title of Netflix's second most popular English series, the hit show was renewed for a new season. The series has held many viral moments, most importantly the Wednesday Addams dance that became a TikTok trend. Ironically, Ortega believes her character, Wednesday, would've hated the series' success. When asked how her character would feel about her fame, she bluntly stated, "She doesn't care."She cont...

info@hypebae.com (Hypebae) Wed, 28 May 2025 Hypebae
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This New Jewelry Collaboration Helps You To Quit Vaping In Style

The first time I saw a Juul, I was pretty shocked to learn that it wasn't a USB drive — though I did lean on this resemblance when my mom once caught me charging it in my room. I was 18 years old at a house party with friends, and someone pulled out the sleek, black device to show off its color-changing, light-up features. Up until that point, the depictions of nicotine that younger generations observed were "Smoking Kills" ads that had been drilled into Gen Z brains as a result of anti-tobacc...

info@hypebae.com (Hypebae) Wed, 21 May 2025 Hypebae