The beauty industry has a long way to go when it comes to breaking outdated standards and embracing a more diverse and inclusive community. To tackle the ongoing issue, New York-based photographer Julia Comita and makeup artist Brenna Drury have come together to develop a photo series titled Prim n Poppin.The co-created project raises questions on beauty standards of the past that were predominantly focused on white, thin and cis-female consumers. The duo took advertisements from the '70s to re...

Glow Recipe, the K-beauty brand that makes formulas based on foods like watermelon and avocado, is one of the few industry pioneers that have been able to make the Korean skincare regimen and philosophy become more accessible to the American market. First launched in 2014 as a website dedicated to K-beauty, the label has now become a millennial-favorite brand thanks to its innovative products and Instagrammable packaging.Co-founders Christine Chang and Sarah Lee, who met as colleagues at L'Oréa...

Haircare brand Insert Name Here is expanding its range of wigs with three K-pop-inspired styles, the Charlie, Alice and Nikki.Taking cues from groups such as BLACKPINK, the Charlie is a sharp, 12-inch-long bob that features wispy bangs. Black strands are dip-dyed in dusty pink, adding a pop of color. The Alice is a fully red wig with a sleek, straight cut that measures at 16 inches long. Bangs hit just below the eyebrows. Nikki, the longest wig of the bunch, features wavy strands and dramatic s...

Having teased new Nike sneakers earlier this month, Off-White™ has now tapped into the world of K-beauty with its latest collaboration featuring AMOREPACIFIC. The team-up consists of makeup and skincare goods, as well as a board game to celebrate the country of South Korea.Packaged in a limited-edition "PROTECTION BOX," the kit consists of daily beauty and hygiene essentials including cotton pads, a cushion foundation, lip balm, sheet mask and protective face mask. Each piece is emblazoned wit...