Seoul-based beauty brand HERA has finally made its way to the United States. The label has introduced its "Rouge Holic" collection to its American customers accompanied by a 2020 campaign starring BLACKPINK's Jennie."Jennie was selected as HERA's ambassador since 2019. As a member of K-pop girl band BLACKPINK, Jennie is the right model for HERA," the brand stated in a press release. "Not just because [of] her charming appearance but her passion and confidence to be herself fit HERA 's brand phil...

K-beauty giant innisfree has teamed up with homeware brand Dinotaeng on an adorably packaged, multipurpose powder that can be used on the face, hair and nails. Arriving in colorful compacts featuring Dinotaeng's childlike illustrations, the matte-finish mineral powder absorbs oil and controls shine throughout the day.The aptly named No Sebum powder can be applied as an oil-absorbing setting powder to the face, or dusted on nails before a manicure for longer-wearing polish. It multitasks as an ey...

In addition to the pore-shrinking, skin-smoothing effects of toner, there's another reason to add the skincare essential to your medicine cabinet: it works as a deodorant. Yes, it's true -- applying facial toner to your armpits can help fight odor.According to board-certified dermatologist Hadley King, toners typically contain a class of ingredients that help bust funky smells: acids. Besides acting as chemical exfoliants, acids such as alpha and beta hydroxy acid also alter the pH level of your...

Through all the joy that comes with pregnancy, many expecting and new mothers also face a set of challenges — apart from back aches and tender breasts, skincare can be a difficult thing to navigate among pregnant women, too. Whether it be melasma, hormonal breakouts, spider veins, or that dark line that suddenly made an appearance along your belly button (FYI: that's called a linea nigra), a number of different skin conditions can develop during pregnancy. What's more, there are certain skinca...