Beauty
featured-image

Urban Decay Celebrates Prince's Legacy With 'Purple Rain'-Inspired Makeup Collection

Urban Decay has partnered with the Prince estate to launch a special makeup collection honoring the late musician's legacy. Encapsulating Prince's unabashed style and self-expression, the range offers ways to re-create his signature smokey-eyed look with two eyeshadow palettes, kohl eyeliners, liquid highlighter and a setting powder.Both palettes are decorated with an illustration of Prince and feature his favorite color, Purple, at the forefront. Named after the artist's hit songs, shades range...

info@hypebae.com (HYPEBAE) Thu, 13 May 2021 HYPEBAE
featured-image

Content Creator Sophia Rose on the Relationship Between Mental Wellness and Beauty

An advocate of wellness and mindfulness, Sophia Rose (also known as @wellnesswithsoph on Instagram) is all about having a good time. From vegan and gluten-free recipes to everyday journaling, the creative has built a space where she exchanges with her community tips on seeking happiness and tranquility in our lives. "It really started for me out of necessity," Sophia explains how she came to build a platform that pushes for positivity. On top of her online presence, the influencer has also relea...

info@hypebae.com (HYPEBAE) Wed, 12 May 2021 HYPEBAE
featured-image

A24 Is Launching a Beauty Brand Inspired by 'Euphoria'

A24, the buzzy production company behind sleek hits including Euphoria and Uncut Gems, seems to be launching a beauty brand. According to a job posting on Greenhouse, the company is seeking a Director of Operations and Supply Chain for Rules Beauty, a "new A24 portfolio company focusing on the beauty space."The listing goes on to specify that "The Director of Operations + Supply Chain will lead and manage all operational activities for Rules Beauty." Though A24 hasn't revealed additional detai...

info@hypebae.com (HYPEBAE) Tue, 11 May 2021 HYPEBAE
featured-image

ColourPop Celebrates Malibu Barbie's 50th Anniversary With Makeup Collaboration

Following its Lizzie McGuire collection, ColourPop has now joined forces with Mattel to celebrate the 50th anniversary of Malibu Barbie. The collaboration features retro-inspired designs and shades ideal for summer makeup looks.The lineup is a combination of ColourPop's bestselling formulas along with Barbie's bold and vibrant style. The 15-pan eyeshadow palette arrives with an array of oranges, pinks and aqua blue for fun, beach-inspired glam. The shades can be worn with the Beach Party Super ...

info@hypebae.com (HYPEBAE) Sun, 09 May 2021 HYPEBAE