Beauty
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Glow Recipe Co-Founders on the Global Rise of K-Beauty

Glow Recipe, the K-beauty brand that makes formulas based on foods like watermelon and avocado, is one of the few industry pioneers that have been able to make the Korean skincare regimen and philosophy become more accessible to the American market. First launched in 2014 as a website dedicated to K-beauty, the label has now become a millennial-favorite brand thanks to its innovative products and Instagrammable packaging.Co-founders Christine Chang and Sarah Lee, who met as colleagues at L'Oréa...

info@hypebae.com (HYPEBAE) Wed, 27 Jan 2021 HYPEBAE
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Hair Extension Brand Insert Name Here Launches K-Pop-Inspired Wigs

Haircare brand Insert Name Here is expanding its range of wigs with three K-pop-inspired styles, the Charlie, Alice and Nikki.Taking cues from groups such as BLACKPINK, the Charlie is a sharp, 12-inch-long bob that features wispy bangs. Black strands are dip-dyed in dusty pink, adding a pop of color. The Alice is a fully red wig with a sleek, straight cut that measures at 16 inches long. Bangs hit just below the eyebrows. Nikki, the longest wig of the bunch, features wavy strands and dramatic s...

info@hypebae.com (HYPEBAE) Tue, 26 Jan 2021 HYPEBAE
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Off-White™ x AMOREPACIFIC Team Up for Co-Branded Makeup and Skincare Goods

Having teased new Nike sneakers earlier this month, Off-White™ has now tapped into the world of K-beauty with its latest collaboration featuring AMOREPACIFIC. The team-up consists of makeup and skincare goods, as well as a board game to celebrate the country of South Korea.Packaged in a limited-edition "PROTECTION BOX," the kit consists of daily beauty and hygiene essentials including cotton pads, a cushion foundation, lip balm, sheet mask and protective face mask. Each piece is emblazoned wit...

info@hypebae.com (HYPEBAE) Tue, 26 Jan 2021 HYPEBAE
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10 Body Oils To Leave Your Skin Feeling Soft and Hydrated, Any Time of the Year

There's a reason why body oils are becoming increasingly popular in the beauty sphere: with skin being the largest organ in the human body, it only makes sense that we take great care of it from head to toe, maintaining healthy skin with facial treatments as well as skincare products for the neck down. Known for its ability to deliver long-lasting moisture that often lasts up to 24 hours, body oils are the perfect addition to your nightly routine, especially when your skin is parched. With conti...

info@hypebae.com (HYPEBAE) Mon, 25 Jan 2021 HYPEBAE