For those who are contemplating a hair makeover for spring, get inspired by some of the biggest hair color trends of the season. While low-maintenance hairstyles pretty much dominated all of last year, moving forward into 2021, expect a shift toward hair with "extra shine and dimension" -- as celebrity hair colorist Bianca Hillier tells HYPEBAE. For the spring season in particular, Hillier predicts that shimmering gold tones and balayage hair -- the popular hair-dyeing technique that gives you t...

Following up on its 18-pan "Prismic" eyeshadow palette, Byredo has now returned with new products for its makeup line. The lineup features a waterproof mascara, eyeliner and a five-color eyeshadow palette.Dubbed "Tears in Rain," the mascara sees a deep indigo hue splashed onto a sleek container signature to Byredo. The 24-hour, smudge-proof formula works great for hot and humid environments or even, literally, crying in the rain.Meanwhile, the "Practical Brown" eyeliner boasts a soft and shimmer...

Between game-changing skincare treatments and exciting new makeup launches, at HYPEBAE, our editors test out a bunch of products every month to find and share with you our latest beauty favorites. As we transition into spring, this March, we are reassessing our skin needs and addressing these concerns with products that we now can't seem to part with -- from a skin-plumping serum by Tatcha, to a FOREO mask treatment device ideal for at-home pampering. Following a year of isolation, we are a...

With K-pop's growing influence on the fashion and beauty industries, cosmetics brand Maybelline has now named ITZY its global spokesmodels. The group's members Yeji, Lia, Ryujin, Chaeryeong and Yuna join the likes of Gigi Hadid and Storm Reid to endorse the makeup label."I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals. ITZY champions self-love, individuality and self-expression to their fans and global community," Maybelline's Gl...