Beauty
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GloRilla Is Fenty's First-Ever Brand Partner

Memphis' favorite rapper, GloRilla, is stepping into an exciting new role as Fenty's first-ever partner. She'll be representing the brand across its hair, makeup, skincare and lingerie lines, marking a major milestone in Fenty's history.In the campaign introducing her ambassadorship, GloRilla stuns in Savage X Fenty lingerie, showcasing a hairstyle created using Fenty Hair's "The Controlling Type" Hair-Thickening Edge Control Gel and "The Side Stick" 3-in-1 Edge Styling Tool. Her lip look includ...

info@hypebae.com (Hypebae) Tue, 04 Feb 2025 Hypebae
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The Best Beauty Looks From the 2025 Grammy Awards

The 65th Annual Grammy Awards kicked off music's biggest night with the spotlight placed firmly on beauty. As always, the Grammys proved to be the ultimate stage for artists to push the boundaries of glam. From hair that could easily double as a work of art to makeup that perfectly blended creativity and skill, this year's red carpet was nothing short of a feast for the eyes. Whether it's Doechii's braided wet hair or Gracie Abrams' sheer scarf, the attention to detail on each attendee left us s...

info@hypebae.com (Hypebae) Mon, 03 Feb 2025 Hypebae
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Isamaya Ffrench Drops Highly-Anticipated "Core Collection" Makeup Line

Isamaya Ffrench is finally giving the public what they've been waiting for and releasing more makeup — in fact, she's dropping an entirely new range.The "Core Collection" will replace Isamaya Beauty's past launches and focus on building a foundational routine that seeks to redefine the makeup industry as a whole. Each product is fortified with skincare and high performance, fusing artistry and the sculpting formulas fans of the brand know and love. You can expect to see continued innovation in...

info@hypebae.com (Hypebae) Mon, 03 Feb 2025 Hypebae
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Mac’s Nude Campaign Is the Definition of Star-Studded – And Naked

MAC Cosmetics listened to the call of beauty enthusiasts everywhere and answered with a highly anticipated return, the "Nudes" Collection. Alongside the launch, the brand is dropping a seductive new campaign, "I Only Wear MAC," starring Odell Beckham Jr., Maura Higgins, Martha Stewart, Julia Fox, beabadoobee and Tiffany "New York" Pollard.In the imagery, each celebrity is rocking a single accessory — MAC makeup. Known for their unapologetic confidence, they perfectly mirror the brand's commitm...

info@hypebae.com (Hypebae) Fri, 31 Jan 2025 Hypebae