Urban Decay has expanded its makeup range with the new "Wild" collection comprised of an eyeshadow palette and mascara.Unleash your wild side with the palette's 12 vegan and eye-catching shades featuring earthy neutrals and lush greens in matte, shimmer and metallic finishes. Complete your look with the Wild Lash Mascara, which is infused with avocado and sunflower oils. The 99% naturally derived formula also helps provide full volume, gives your lashes extra curl and lift, and lasts up to 16 ho...

One of the highlights of the third episode of Euphoria Season 2 is Cassie Howard's beauty routine, which requires the high schooler to wake up at 4 a.m. to impress her bestie's ex, Nate Jacobs. The intense morning routine involves everything from massaging tools to hair curling ribbons.PopSugar UK has put together the full list of products used in Cassie's now-famous 4 a.m. routine. As explained by actor Sydney Sweeney in a TikTok video, the skincare and makeup goodies featured are owned by th...

In a twist of irony, the messy bun is somehow one of the hardest hairstyles to master, but celebrity hairstylist Chris Appleton has mastered a super easy 30-second technique and thankfully, shared his method on TikTok. Considering Appleton is the mastermind behind Dua Lipa and Kim Kardashian’s gorgeous tresses, you can rest assured this two-step hack is nearly foolproof.To achieve the perfectly imperfect updo, Appleton starts by brushing the hair into a high ponytail, then pulling the hair at ...

Always setting the standard for inclusivity, Rihanna has released a sneak peek of Fenty Beauty’s new lipstick collection, Icon. Featuring 10 ultra-hydrating shades, the new assortment of lip colors arrives in a selection of bold red hues and soft nudes suited for a wide swath of complexions. With ultra-hydrating all-star ingredients like hyaluronic acid and soothing vitamins C & E, the latest range of lipsticks delivers a beautiful soft-matte formula, creating a long-lasting and comfortabl...