Beauty
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TooD Dedicates New Nail Polish Collection to LGBTQ+ Activists

TooD has joined forces with The Black Apothecary Office co-founder Jaé Joseph on a limited-edition nail polish collection.In honor of Pride Month, the range features shades names after one of eight LGBTQ+ activists. “TooD is committed to amplifying the voices and sharing the faces of people who are committed to creating a safer and more inclusive world for all,” founder Shari Siadat said in a press release. The eight-shade collection is free of the top 11 toxic ingredients found in most nai...

info@hypebae.com (HYPEBAE) Wed, 22 Jun 2022 HYPEBAE
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Hailey Bieber's Beauty Line Rhode Skin Is Being Sued for Trademark Infringement

Hailey Bieber, who finally launched her anticipated beauty line Rhode Skin last week, is being sued for trademark infringement.RHODE, a fashion label that has dressed names like Beyoncé, Tracee Ellis Ross and Hilary Duff, filed a lawsuit against the newly-launched company. A joint statement from the brand's co-founders Purna Khatau and Phoebe Vickers reads: "Nine years ago, we quit our jobs and founded RHODE out of our apartment, creating from nothing a fashion company that is now sold worldwid...

info@hypebae.com (HYPEBAE) Tue, 21 Jun 2022 HYPEBAE
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2 Lessons #GirlBoss Beauty Brands Learned the Hard Way

The beauty industry has transformed significantly within the last decade due to social media shifts and the implementation of e-commerce. But most importantly, the consumer has changed how we interact and buy our makeup and skincare products. The cause of this: direct-to-consumer strategies, also known as "DTC," in the marketing world.DTC is nothing new, but it is a new concept that is now commonly talked about among C-suite beauty executives, founders and enthusiasts alike. For context, there a...

info@hypebae.com (HYPEBAE) Thu, 16 Jun 2022 HYPEBAE
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Be the First to Try ISAMAYA At the Brand's London Pop-Up

Internationally renowned makeup artist Isamaya Ffrench is set to take over London's Soho this July to celebrate the launch of her new brand ISAMAYA.Introducing her first-ever capsule collection, titled "INDUSTRIAL," the pop-up will mark the first occasion where beauty fans will be able to see the products from the eponymous label, days ahead of the official launch. Featuring the five-piece beauty collection in all its glory, the pop-up will be home to the Color Pigments Eyeshadow Palette, Rubber...

info@hypebae.com (HYPEBAE) Fri, 17 Jun 2022 HYPEBAE