The demand for wigs and hair extensions has grown exponentially in recent years and Parfait, a women-powered brand with tech expertise, has struck gold with their AI DTC offering.CEO Isoken Igbinedion, CMO Simone Kendle, CTO Ifueko Igbinedion and COO Marlyse Reeves are a quartet of fiercely sharp and educated women who launched the Parfait brand in April of 2022. The team of women have backgrounds in top tech and science firms such as Amazon, IBM and NASA, making it no surprise that the ladies w...

After becoming the face of YSL Beauty and as of recently a runway model, Lil Nas X is letting us know he is a force to be reckoned with, not only in his musical artistry but also in fashion and beauty.On top of his latest appointment with the beauty brand, Lil Nas X also has been inducted as the newest global ambassador for Coach under the creative direction of fashion designer Stuart Vevers. During this season of the Coach's Spring/Summer 2023 show, the artist hit the catwalk sporting chest-len...

Issa Rae always puts her best glam foot forward on the red carpet and the 2022 Emmy Awards was no different. The actress served a stunning makeup and hair moment for the ceremony that scored three nominations for the final season of Insecure.The California native took the evening away wearing a custom figure-hugging black and white Sergio Hudson gown. While the humorist's outfit won on the fashion side for the night, however, it was her glam using viral e.l.f Cosmetics products all under $15 USD...

Lizzo may have won her first Emmy, but it would be remiss of us not to feel that along with her red ruffled dress, her jelly-red nails didn't deserve their own award as well.Eri Ishizu, Lizzo's resident go-to artist, created the daring moment by blessing the singer with long stiletto nails, gripping her 2022 Emmys Award perfectly. Ishizu painted the nails a translucent red shade using OPI GelColor in Red-Veal Your Truth. There is a theme of mid-90s claws sweeping the trend boards as we've seen t...